Ghirardelli(R), Sarraf Jewelry(R) and Van's Gifts(R) Rely on VeriSign(R) Extended Validation SSL Certificates to Win the Hearts of Security-Minded Consumers
February 10, 2009: 11:06 AM ETThis Valentine's Day, consumers can send their affections securely with help from VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world. Flowers,
chocolates,
gift baskets, cards and romantic dinners are just a few of the Valentine's Day staples that consumers purchase every year. Ghirardelli, Sarraf Jewelry,
Van's Gifts, and thousands more online merchants, are providing consumers with the assurance that comes with shopping at sites protected by Extended Validation (EV) Secure Sockets Layer (SSL) from VeriSign.
When a site is protected with an EV SSL Certificate, the latest high-security browsers show prominent visual cues to signal that the site has been authenticated to a higher level. For instance, Internet Explorer 7 and 8, as well as Firefox 3, display a green address bar and a field with the name of the organization that owns the site. Both are instantly recognizable signals to consumers that they have reached a site whose identity has been certified by a recognized SSL Certificate Authority such as VeriSign.
"Consumers have to trust the sites they visit and must be able to log on, place orders and make purchases without fearing that their personal information will fall into the wrong hands," said Yvo Smit, vice president of Restaurant & Retail at Ghirardelli Chocolate. "We value our customers and they deserve premium security."
On the heels of the Christmas holiday, Valentine's Day is another major shopping season where consumers will turn to the Internet to shop for bargains. The National Retail Federation predicts total Valentine's Day spending to reach $14.7 billion this year, down slightly from last year due to the economy.(1) With online retailers chasing fewer dollars, it is more important than ever for businesses to assure their customers that their personal information is safe online.
"We have seen that when a company makes the effort to provide a trusted online experience, customers respond -- and so does the bottom line," said Tim Callan, vice president of product marketing at VeriSign. "From an uplift in revenues and conversion rates to meaningful reductions in abandoned shopping carts, many customers are realizing real-world benefits from their use of VeriSign EV SSL Certificates."
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